SEO Glossary
Most comprehensive SEO glossary: Contains detailed definitions and explanations of 200+ SEO terms, covering search engine optimization, keyword research, technical SEO, link building, website analytics, and more.
Search Engine Optimization - SEO
Refers to a series of optimizations performed on a website to achieve higher rankings in search engines, thereby gaining more traffic and users
Search Engine
Refers to an information retrieval system that organizes and sorts information on the internet through keyword searches and presents it to users in list form
Keyword
Refers to the query words users enter in search engines, one of the core elements in SEO optimization
Search Engine Results Page - SERP
Refers to the list of web pages returned by search engines after users enter keywords. SERP contains traditional text links and enhanced feature modules (such as featured snippets, knowledge graphs, etc.). For detailed information, please refer to SERP Search Results Page.
Organic Search Results
Refers to non-paid search results in SERP. Organic search results are the core goal of SEO optimization. By optimizing website content and technology, rankings in organic search results can be improved.
PageRank
Google's metric for measuring webpage importance. Higher values indicate more important webpages
Backlinks
Refers to links from other websites pointing to your website, one of the important ranking factors in SEO optimization. High-quality backlinks can improve website authority and rankings.
Domain Authority
Refers to the overall authority of a website. Higher values indicate more authoritative websites
Link Building
Refers to obtaining high-quality backlinks through various methods to improve website rankings. Link building is an important component of SEO.
Content Marketing
Refers to attracting users to visit websites and ultimately convert them into customers by creating and publishing high-quality content
On-Page SEO
Refers to optimizing the internal aspects of a website, such as optimizing title tags, meta descriptions, keyword density, etc.
Off-Page SEO
Refers to optimizing external aspects of a website, such as obtaining high-quality backlinks, social media marketing, etc.
Technical SEO
Refers to optimizing technical aspects of a website, such as website speed, mobile-friendliness, security certificates, etc.
SEO Audit
Refers to a comprehensive evaluation of a website to identify problems and propose optimization recommendations
Generative Engine Optimization - GEO
Also known as Answer Engine Optimization (AEO), Large Language Model Optimization (LLMO), or Artificial Intelligence Optimization (AIO), is a content optimization strategy targeting AI-driven search engines and generative AI tools.
Answer Engine Optimization - AEO
Synonymous with GEO, a content optimization strategy targeting AI-driven search engines to help content appear directly in AI assistant answers.
Sitemap
A file that provides search engines with information about website pages, helping search engines discover and crawl website pages more efficiently.
Robots.txt
A file that tells search engine crawlers which pages or files can or cannot be accessed on your website.
Canonical URL
A canonical URL is the preferred version of a webpage when multiple URLs point to the same or similar content.